Stop & Play with Oreo - Oreo Argentina

People were so immersed in their routines that they forgot how to take a break, have fun and connect with their inner child. Oreo wanted to surprise them and make them have fun on their way to work. The brand challenged the renowned Argentinian artist Milo Lockett to paint murals around the city of Buenos Aires to make people have a playful moment. Milo painted in the subway early in the morning to surprise those on their way to work, in Downtown at noon when people were going out to buy lunch, and on the streets in the afternoon to make their after-office more joyful. Everyone was invited to paint while enjoying Oreos :)

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Activation made to promote the global campaign "Play with Oreo".